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Digital Content

Check out resources on creating quality content that grabs attention.

SUCCESS STORIES

How the Happiness Planner Creates More Content in Less Time

Using Mailchimp’s Calendly integration, this e‑commerce business is able to quickly broaden their motivational content offering.

DIGITAL CONTENT

Topics

MARKETING CAMPAIGN IDEAS

DESIGN TIPS

VOICE & TONE

SCHEDULE YOUR CONTENT

CREATE YOUR BRAND

Design Tips

BUSINESS TIPS

How to Make a Brand Style Guide–With Examples

Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics..

TOPIC EXPLAINER

Image File Types: Everything You Need To Know

Image files types have come a long way since the advent of the digital revolution. From standard JPEGs to lossless PNGs, there are many image files to choose from today.

BUSINESS TIPS

How To Build a Brand Identity and Why It’s Important

Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.

BUSINESS TIPS

8 Blog Design Best Practices Everyone Should Follow

A blog should be at the heart of every company’s website. Learn how to design the best blog to build your customers’ trust.

Social Media Content Creation

BUSINESS TIPS

How to Post on Instagram from a PC: A Step-by-Step Guide

Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.

BUSINESS TIPS

Create the Best Social Media Calendar–Templates and Tips

If you’re not using a social media calendar template to schedule your posts, there are several reasons to start. Learn the benefits of social calendars, the important elements to include, and more.

BUSINESS TIPS

How to Repost on Instagram: 4 Steps & Tips

Reposting on Instagram might be new territory but it's fairly simple once you know how. Use this guide to learn how to repost on stories and your feed.

BUSINESS TIPS

How to... build your business' profile on TikTok

Not many social platforms have made quite the impact that TikTok has. As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.

SEO

BUSINESS TIPS

How to Post on Instagram from a PC: A Step-by-Step Guide

Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.

TOPIC EXPLAINER

What Is A Subheading and Why Are They Important?

Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.

BUSINESS TIPS

6 Simple SEO Tips for Freelancers and Agencies

Improving your business’s search engine ranking means more leads and better business growth.

TOPIC EXPLAINER

What is On-Page SEO Optimization and How to Implement | Mailchimp

Generate more traffic and higher rankings by learning on-page optimization strategies such as keyword-driven URLs, title tags, meta descriptions, and more

Voice & Tone

BUSINESS TIPS

How Vicky Gu Creates Content Users Want to Consume

Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.

TOPIC EXPLAINER

Content Strategy: Why You Need It and How to Craft It | Mailchimp

Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.

BUSINESS TIPS

Establishing and Maintaining Brand Consistency

In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.

TOPIC EXPLAINER

Branding Your Online Business

Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.

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And it's free. Two things that everyone loves.

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Websites

Create a free website that comes with built-in marketing tools.

Online Stores

Launch a store that comes with everything you need to start selling, including marketing tools.

Appointment Schedule

Add online schedule to your website so people book appointments with you

Domains

Claim a custom domain to make it easy for the people to find your brand on the web

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Email

Engage your audience with beautiful branded emails.

Landing pages

Design Landing pages that grow your audience and hel you sell more stuff.

Digital Ads

Reach people on Facebook, Instagram and across the web.

Social Media

Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.

Postcards

Send printed postcards arround the world with the help of our address finder.

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Marketing CRM

Get to know your audience and find new ways to market to them.

Sign up forms

Grow your audience with pop up and embedded forms.

Segmentation

Segmment your audience based on shared traits.

Behavioral Targeting

Target your messages based on people's purchase behaviour, app activity and more.

Predicted Demographics

Get predictive insights about your contacts so you can personalize your marketing.

Tags & Contact profiles

Keep track of what you know about your people with customizable tags.

All audience tools

Customer Journeys

Design personalized journeys using conditional logics and branching points.

Integrations

Sync your store data and connect other tools to unlock more automatic features.

All automatic tools

Content studio

Sync, Store, edit all your images and files in one place.

Creative Assistant

Get beautiful, on brand designs made for you with te power of AI.

Dynamic Content

Personalize individual content blocks within your emails.

Subject line helper

Get real-time feedback on how to refine your subject lines.

Campaign Templates

100+ pre-designed email and landing page templates that fit any message.

All Creative tools

Reports

Track sales and campaign performance in easy-to-digest reports.

Smart Recommendations

Get personalized recommendations to help you make your next move.

A/B testing

Test different versions of a single email to see how small changes can impact your results.

Surveys

Gauge interest and customer satisfaction by gathering feedback.

Content Optimizer

Make your email content more engaging with personalized suggestions for improvement.

All Insights tools

E-Commerce and Retail

Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.

Mobile and Web Apps

Reach new customers, send behavior‑based campaigns, and increase engagement with your app.

Startups

Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.

Agencies and Freelancers

Get perks and tools for managing clients when you join our free community, Mailchimp & Co.

Developers

Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Marketing Lierary

Explore our collection of resources to help build your business and boost your digital marketing.

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BUSINESS STAGES—

Prep & Start

Learn to write a business plan, build a brand, and turn your ambition into a successful business.

Manage & Run

Off and running? Find tips to help you lead, manage, and make your business even better.

Grow & Scale

Whether you want to grow your team, your following, or your sales, we've got ideas.

See Overview

Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.

Features for helping clients

Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.

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See all the perks you can unlock as you grow toward becoming a Mailchimp partner.

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Catch up on tips and marketing wisdom from freelancers and agencies around the world.

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The latest updates to our APIs and developer tools.

Transational emails

Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.